• Social media does not model social networks.
    • Social media flattens our social networks by applying the same type of access, importance, and labels to varying types of relationships.
  • Platforms have become more flexible in this area by offering features like “close friends”, lists, user groups, more robust privacy settings.
    • We’re still ultimately required to negotiate our positions in multiple group at once.
    • Facebook, for example, sees Grandma as being the same type of “profile” as people I went to middle school with.
    • Maybe it’s social, but not relational.
  • As boyd, danah described Friendster:
    • “Friendster flattened multiple local social contexts into a single performance space.
  • This flattening is what causes {1.5a2a} context collapse.